Hi!
For what it is worth, i believe that a lot of people have a poor understanding of what good posture is.
A lot of people tend to think that it is sitting up straight and then complain that this is unsustainable. That is because most people lose their L/S lordosis and T/S kyphosis.
For me, firstly, good posture involves maintaining "neutral" spine with all the curves in place.
Secondly, a lot of people (like myself) have tight hamstrings which means that when sitting, they posteriorly tilt their pelvis and so their whole sitting base is wrong.
Thirdly, most people think you have to "pull" your shoulders back but this usually results in T/S extension and pain.
Peter O'Sullivan has done work on chronic low back pain and the mal-adapations that are seen.
Dianne Lee has written about neutral spine in "The Pelvic Girdle" and "The Thorax" and has good practical progressions of exercises for posture.
Basically, you need a good wide base (wider ischial tuberosities) , L/S lordosis, T/S kyphosis and a gentle C/S lordosis. Shoulders should be relaxed - they may need stretching of the anterior structures but that is a different problem.
Most people describe the position above as "poor" posture but if you take a photo of what they consider "good" posture to be and then comapre it to the "correct" posture, you will find little difference, it just feels like a lot of difference.
The best way I have found to teach them if they have the correct posture is to get them to sit up in what they would consider good posture. Then ask them to rotate or LF their head (or whatever movement they feel restriction in, Rot is usually best). Then correct the posture (relax tummy for L/S lordosis, let chest sink slightly to increase T/S kyphosis) then ask them to rotate their head again - they should feel a lot less tension and increased ROM.
And that is only for "Flat back" / "active extension" posture problems!!!
You can have people who have too much lordosis or too much kyphosis etc. Just get them back to neutral.
Posture should only require "adequate" muscle activation, not maximal or absent muscle activation. They should feel relaxed (maybe different or uncomfortable) and they should feel less tension and effort to hold up "good" posture.
I hope this helps!