I agree; excellent topics.

There appears to a high level of focus amongst our profession on what our association can do for us with effective marketing. I know it’s a cliché, but my experience showed me that we will achieve a lot more focusing on what we can do for our association and marketing our profession.

I commend our association for achieving everything they do on an extremely low budget. The type of marketing results that are being discussed would require increased funding by a couple of orders of magnitude. It seems to me that the energy spent on these issues is distracting from real forward progress that is possible.

I propose we focus on what really matters, for both increased marketing and higher outcomes with clients simultaneously; and that is money.

Other professions such as dentistry and accounting offer us insight into what good business, and a lot more money, can achieve. It is clear that when done well, businesses with a lot of money achieve both a higher level of effective marketing and higher client outcomes simultaneously.

I perceive us to be a smart group of people, and it’s time we open our eyes and use our intelligence effectively by establishing good business principles like many successful professions already do. Is anyone else willing to face the challenge?

Regards,
Michael.