My patients have had very good outcomes using the frozen water bottle, stretching exs as well as exs for the intrinsics. I think it's very important to look at footwear too--did the patient recently start wearing different shoes? Are his/her curent shoes, on the other hand, worn out? Several patients I treated with Wikipedia reference-linkplantar fasciitis this year had recently started wearing Birkenstock-style sandals (cork soles), and related the start of the problem with the start of wearing those. Problem cleared up with above treatment plan and change of footwear.