Hi - if you call a physio and ask if they do Wikipedia reference-linkplantar fasciitis, most would say yes so don't waste your time (i know i would say yes!).

Perhaps better to get referred to someone a foot specialist has been involved with if you really want someone with the runs on the board... but even that has flaws.

You can do the massage and U/S but i am a fan of taping, frozen bottle icing (roll your foot on it), dowel stick releases, "toe crawls" - where you are standing and curl only your toes to drag yourself inch by inch over 10 feet! I also check the "lower limb kinetic chain" (a fancy way of saying ankles, knees and hips) as well the pelvis and L/S.

If it is running that has caused it, seek a running coach who is a trained physio, biomechanist or sports scientist. I use one here in Sydney with my runners and they love him! Solves so many repetitive injury problems with their technique (i don't pretend to be an expert in running technique, just with what i know...)

Good luck!