Excellent thread. I'm surprised that not more physios are asking these same questions. There is nothing wrong with being good at what you do - treating your patients and helping them live fuller. But it is the business of the practice, that makes it possible for you to keep doing what you do.

Business requires a different thinking hat. It requires you to take time away from the "doing". There are countless books and resources on this. However in my experience, most physios are simply in denial of this fact.

It may be worthwhile to outsource these matters to people who do them well. Most often, good ideas and good services are pretty easy and inexpensive to come by. You don't need to suffer. Just look for someone who can tell you what you need to know in a language you can understand. There's nothing more frustrating than seeking help and then having no idea what the exciting answers are all about.