Hi,

Sorry about the name thing!

A simple response would be for you to consider doing 2 things:
1. Learn Musculoskeletal Physio
2. Change the name of your practice to indicate your speciality so you don't get calls where you disappoint people.

If you want to practice in neuro only, then i suggest you set up strategic alliances with the physios around you.

What this means is that you go there and tell them that you ONLY want to do neuro and if they refer all their neuro patients, you will refer the patients who call to their practice. To be fair, it would be by geographical map. If there are 2 or more practices in the same map area, the patient will get all 3 names in a random order.

You then do the same to the local doctors - tell them that you are only interested in dealing with neurological cases and not interfering with the other physios. If the doctors already know you have a strategic alliance set up with them, they may feel like they are not betraying their physio contacts.

I would then pound the pavement and go to all the nursing homes, hospitals (both public and private) and give educational talks and information sessions. Try to get the hospitals to recommend that people see you upon discharge.

Personally, i think it would just be easier to see the musculoskeletal patients!!

I would get maybe 1 person/year who needs neuro physio in my practice. Most of them are taken care of thru the hospital outpatients. Maybe the lack of patients that are coming to see you is just because it is a small subgroup of patients.

Also, a lot of people who have strokes or neurological disorders don't have the money to spend on private treatment whereas people who can afford to play sport can often afford treatment.

I hope this helps!

BTW, you can always run a FREE week for your client speciality then half-price for the rest of the month to try get people thru the door but make sure you convert them to your line of thinking so they come back!

Thanks