To: Frontline
Subject: Letter to the Editor
This letter is sent with the hope of being included in the next edition of Frontline.
"Clearly a double standard"
I was just amazed yet again to open a Frontline magazine and have a BUPA Health Care brochure fall out of its pages. On the one hand the CSP and Physio First have just instructed lawyers to make a formal complaint to the Office of Fair Trading in relation to the recent BUPA blind tender. On page 5 of this edition I see a note about this and read comments such as "... the two organisations [CSP/PF] were determined to take action to the extent that the law permits to take BUPA to task..." and "...was 'like having a gun put to our heads'..."
Why, why, why (and I have asked this of the CSP in the past) does Frontline continue to take advertising from, and therefore promote, an organisation that is behaving in a way that is both destroying our professional autonomy and our freedom to compete openly in the market place. BUPA restrict our fully qualified graduates from getting jobs in private practise yet we still promote their organisation. And we all know that marketing in this form and in this magazine is almost like an endorsement of BUPA by the CSP and Frontline.
When will the CSP and Frontline show some backbone and tell companies such as BUPA that they are sorry but cannot endorse or continue to promote their services for the simple reason that they contradict our core memberships values.....
Hopefully you will print my letter in the next edition
regards
Richard Bolton MCSP, Member Physio First
Director Performance Physio ®