Just a note for Burt: although not always true £20 orthotics are often made from a foam construct with no plastic re-inforced spine. Although these work well they degrade quickly when used for running. Please check every six months as will probably need to be replaced.
Look for a creasing of the foam around the arch support and compare arch height between left to right when placed out of shoe.
On the upside they are normally very comfortable but can also be thickish creating a heel lift. This isn't so much of a problem in trainers but can cause blisters in work shoes.