Nice question!
I think this is one every one of us ponders from time to time.
The very fact of the matter is Physiotherapy needs to continue to produce results, report these results, and we all should continue to share how to get results in the shortest amount of time.
Considering more and more people are joining health clubs and gyms every year there is a large proportion of the population that is heading towards positive commitment for health. And the thing is physiotherapy is very much a profession which asks the patient to 'heal thyself'. We simply do not provide passive forms of treatment, and at the same time the treatment that is offered usually does not have an immediate (within minutes) effect.
Hopefully others will contribute some ideas on how to motivate patients and how to increase compliance in regards to treatment, as well as promotion of the profession of physio.
Regards





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