Hi,

1. are you good - like do you believe you offer a higher than average quality service?

If the answer is 'yes' then ring the local clinics and charge 5-10 quid more. You will lose the price shoppers (cheap customers who want a lot for the least amount of money) and you will gain those who appreciate quality.

If you feel you are average, then charge the average amount.

if you feel you aren't that good, then charge less.

I set up a small clinic once on a short-term basis. I did not advertise. I was in a Pilates studio. i charge roughly 40 quid (AUD80) for 30mins. I got busy because i was good at what i did.

Anyone can drop their prices (and customers don't complain) - try raising your prices and listen to the howls of complaints!

Go high my friend...even if you are a little quieter, the increased rate will cover that.

Also, don't fall into the trap of treating longer than your times state because the patients will expect it every time.

Good luck!