Thank you for replying Damien.

However, are you going to focus your marketing strategy via the private physios?

Honestly, the public doesn't need to know that physios do all that hospital-based stuff because it is highly unlikely that the public will ever need their services unless they go into hospital. After going into hospital, they will then know to contact the appropriate outpatient follow-up.

I don't think we have enough money just to "educate" the public that we are actually quite diverse. We need to focus on the strength of private practices and then help us educate them about our diversity once we have them in.