Fair point Jill. But the only way we are going to have any recognition for the work we do is by proving that we are clinically effective. That is why the research project with Ann Moore at Brighton University, funded by PhysioFirst/PPEF is so essential. For years now Physio First has been trying to set up new research protocols that raise the perceived value of physiotherapy by PhysioFirst members. With PPEF, we now have the funding to be able to do this.
I was in Lloyds chemists the other day and in their book on back pain, by Michael Grayson, physiotherapists apparently offer massage and gentle exercises - why do we need a BSc Hons to do that?!
This is one area where we have all allowed our professional image to sink even further than it has been for the last 105 years. The issues are complex and include the level of education of our students as much as the lack of marketing and PR. This is not something that a small band of physios is going to achieve. The other problem is our NHS colleagues. They think that eveyone who goes into the independent sector is providing poor standards of physio for vast amounts of money. Having been to 7 ARC conferences, I can assure you of their attitude! We are on our own - which is why Physio First needs as much support as we can give them. They have been working for years on all fronts. The first 2 treasurers of CSP have been Physiofirst members; the Chairman of the Professional Practice committee is a PhysioFirst member for the second year running. There is a huge amount of work and history to PhysioFirst and few people seem to understand or appreciate it. This is very much the case of Identify the Battle.