For the cervical problem have u tried gentle cervical traction sound? (dependent on your xray, scan findings, or absence of any contraindications) there is definitely a component if myalgia that will respond to massage for both the cervical and lumbar pain. Right now anything to help break the cycle of pain is advisable or this lady will be bombed with lots of painkillers and that could mean bad news.

Some extensor exercises also. Hope this helps.